What Is Generative Engine Optimization?
001 / Short answer
Generative engine optimization, or GEO, is the work of making your business more likely to be named or cited when AI tools such as ChatGPT, Gemini and Perplexity write an answer. The term was introduced in a 2023 research paper titled "GEO: Generative Engine Optimization" (arXiv 2311.09735).
002 / How it differs from traditional SEO
Traditional SEO aims to rank a page in a list of links. GEO aims to have an AI written answer mention your business or cite your page. The two overlap. Google says there are no additional requirements to appear in its AI Overviews or AI Mode, and that the same foundational SEO best practices apply (Google Search Central, "AI features and your website").
003 / What GEO work usually includes
- /Clear pages that answer the questions customers actually ask.
- /Structured data that states who the business is and what it does.
- /Consistent descriptions of the business across its website and profiles.
- /Mentions on other trusted sites.
- /Regular checks of what AI tools say, using the same questions each time.
004 / How Geovant does it
We start with a free snapshot of how ChatGPT, Gemini and Perplexity answer your customers' questions, fix the site, build consistent profiles and mentions, and rerun the same questions to track change. Geovant is Minneapolis based, fully remote, and serves clients everywhere. Plans are Starter $349, Growth $599 and Full Stack $1,199 per month, with no setup fee.
005 / FAQ
What is generative engine optimization?
Generative engine optimization (GEO) is the work of making a business more likely to be named or cited when AI tools such as ChatGPT, Gemini and Perplexity write an answer.
Is GEO different from SEO?
They overlap. SEO aims to rank pages in search results. GEO aims to have AI written answers name or cite a business. Google says the same foundational SEO best practices apply to its AI features in Search.
Does Geovant offer GEO?
Yes. Geovant is a Minneapolis based, fully remote agency that helps small businesses get named by ChatGPT, Gemini and Perplexity and found on Google.
How do I start?
Request Geovant's free visibility snapshot at getgeovant.com or email hello@getgeovant.com.
006 / Related guide
AI Search Optimization for Minnesota Small Businesses
Local SEO for Minnesota Small Businesses
What AI Search Optimization Costs for a Small Business
How to Get Your Business Named by Gemini
AI Search Optimization for Small Businesses